Hiring for Senior Executive- Digital Marketing in Mumbai, for Exp. 3 - 5 yrs at Infiniti Retail Ltd. (Job in Mumbai)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:The incumbent will be responsible for brand communication activities across all digital channels. Responsibility to ensure that the brand is presented in the right light and draws salience in the digital medium. This includes To understand and assist in the digital media buying process. To appropriately ascertain campaign performance metrics and work closely with the brand and media team to ensure success of campaigns. To analyse in depth various activities conducted on the digital medium and deliver meaningful reports to the brand and media team. To work with various publishers to constantly improve the return on media investments. To co-ordinate with the Digital Marketing Agency regarding the smooth execution and reporting of the campaign. To understand and provide periodic social media insights to the team for better conceptualization and execution of future campaigns. To constantly work towards bettering campaign performance of brand Croma on all digital & amp amp social media platforms. Devising strategies to drive online traffic to croma.com Enhancing brand awareness within the digital space. Manage geekcircle- Croma' s digital engagement platform Identify trends and insights, and optimize spend and performance based on the insights. Collaborate with internal teams to create landing pages and optimize user experience. Manage expenses for the domain on a monthly basis.