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Marketing & Communications Manager at Accor,Kolkata (Job in Kolkata)

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Job Description:Your main duty is to motivate the sales team through the implementation of a sales action plan. You main tasks are to: *Analyse the market and the environment. Implement and manage the sales action plan. Carry out direct marketing actions (mailing, phoning). Create sales pitches and support tools (brochures, reply coupon, competition...). Coordinate operational marketing actions. Set up and upgrade dashboards. The role of the Digital Marketing Manager is to support the E Commerce vertical in implementing at the hotel level, crucial activities with respect to global and regional strategic initiatives. This will include executing the digital marketing activities of hotels as per brand guidelines, assisting in content management, coordination on relationship/social marketing. Drive Key Web Strategies Work closely with corporate team by Providing required inputs Content Management and Animation Giving inputs (text/images) to corporate team for animating Key placeholders on the Brands.com Social Media Management Email Marketing Inputs (Images/Text) to corporate team for Global E-communication Partner Management Develop and maintain relationships with agencies to ensure effective program execution, adherence to strategic direction and timely program measurement. Regular OTA audits to ensure adherence to rate parity and implementation of other mandates. Work closely with OTA marketing managers. Help in adherence to SLAs Well versed with other Digital Levers


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Posted on: Friday, 31 March, 2017  08:56
Expires On: Thursday, 18 March, 2021  18:30

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