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Hiring for Manager - Marketing - Retail/fashion Brand - Iit/iim/mdi/xlri in Bengaluru/Bangalore, for (Job in Kolkata)

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Job Description:& quot Manager - Marketing - Retail/Fashion Brand - IIT/IIM/MDI/XLRI 1) Drive the strategic brand direction and overall growth strategy for India 2) Set Up a low cost tracking system to periodically monitor and Desired vs. Actual Brand Positioning 3) Develop and drive strong marketing interventions /campaigns to connect with the young target group 4) Develop & amp amp drive the annual brand & amp amp digital activity calendars 5) Manage same within Annual Marketing budget 6) Conceive plan for a high impact brand launch by city and catchment 7) Drive coordinated efforts with the Retail Head to drive high impact store launches in each Mall /Market 8) Drive a strong promotional program with influence and digital engagement to reach young consumers 9) Drive a strong digital engagement program to continuously connect with young consumers 10) Conceive catchment activation' s to drive channel footfalls and brand business 11) Drive Social media and digital ecosystem for the brand 12) Connect with young consumers through strong digital content and promotion led interventions 13) Monetize the medium through smart and effective campaigns 14) Develop and Run the Customer Relationship Management Program and drive quality and quantity in the same 15) Drive sharp consumer understanding through behavioral analysis of loyalty members 16) Drive repeat business and high loyal business member share 17) Develop strong relationships with quality partners to deliver strong campaigns and Ensure efficient Media Planning & amp amp Buying 18) Build communication plan for the CRM program and Track market research data 19) Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan.& quot


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Posted on: Monday, 01 April, 2019  04:12
Expires On: Thursday, 29 December, 2022  18:30

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