Hiring for Digital Marketing Head in Bengaluru/Bangalore, for Exp. 2 - 3 yrs at Startup - Trell.,Kol (Job in Kolkata)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Job DescriptionRoles and Responsibilities - Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner. - Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns. - Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords and pre-installs through OEMs. - Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages. - Liaison with the design team to experiment new creatives on daily/weekly basis - Set up daily performance reports to analyse the performance and further optimise campaigns. Requirements - Minimum 3 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks and OEMs. - Responsible for handling a campaign budget of more than 1000k per month. Preferably for user acquisition. - Experience in a consumer focused company targeting users in tier 2,3 cities is a plus. - Should showcase a strong analytical skills and data-driven approach to marketing campaigns. - Should be comfortable in writing various ad copies and brainstorming for new creative ideas. - Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google Adwords. - Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc. - Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers. - Strong decision making and negotiation skills to start new partnerships with external vendors. Why Digital Marketing at Trell? -Opportunity to market the product to next 10 Million which also includes Indian internet users in tier 2/3/4 cities of India. Learnings would be tremendous as there is hardly any social platform in India that is growing at this scale. -Be a part of Indias very own social platform and a super smart team looking to build something never done before.