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Hiring for Head - Marketing - Fmcg/consumer Durables in Mumbai, for Exp. 15 - 17 yrs at Premium.,Mum (Job in Mumbai)

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Job Description:Develop a brand platform for the category & amp amp each brand, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales Develop purposeful Brand Keys to win preference & amp amp build brand equity Create large 3600 and ATL communication platforms for each brand in the category Lead market research & amp amp consumer insights, leading to deep consumer understanding [especially women customers] & amp amp consequent product development Create an innovation pipeline & amp amp brand-wise product road map for each team to deliver on the brand promise & amp amp reinforce the brand positioning New product development with R& amp amp D & amp amp manufacturing to make offering NextGen build portfolio & amp amp increase SKUs at the targeted price points & amp amp margins Market planning & amp amp monitoring the sales budgets Develop brand guidelines, templates & amp amp create training content for the sales force Deploy brand-wise media plans, budgets & amp amp forecast, track brand equity - understand strengths & amp amp weaknesses and take corrective action Deep business acumen to gain market share by strengthening equity & amp amp product offering Lead P& amp amp L for 3-5 years, closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence Leader with personality, good interpersonal skills with right attitude, initiative to drive business, tough guy capable of pushing people & amp amp convincing top management

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Posted on: Tuesday, 18 July, 2017  08:49
Expires On: Saturday, 19 September, 2020  18:30

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