Hiring for Advertising Manager in Mumbai, for Exp. 8 - 12 yrs at Reliance Industries Ltd.,Mumbai (Job in Mumbai)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Oversees communication strategy of Fresh business, forms and directs advertising strategies, implement ad campaigns, supervises advertising-related departments. Creating Annual Marketing Calendar to drive Footfall and Basket Handling Creative agency end to end from Campaign Brief to execution of the campaign Managing ATL/BTL Budgets Very Good understanding about Media Planning Traditional Media and Social Media Good analytical bent of mind. Planning of Campaign includes market where a particular campaign has to be executed through different languages and media i.e. (Press, Radio, TV, outdoor, leaflet, ins tore activation etc) Creative execution of weekly advertisements, Fortnightly printing catalogues, Radio & amp amp Outdoor as per campaign and Leaflet layout distributions. Develop new medium specific properties to establish Fresh stores. New property on TV, Radio and Social Media Develop a store BTL plan for stores. Coordinating with state marketing team and sharing relevant images with them for leaflet, coordinating with agency, category & amp amp Media Team Initiate market research studies and analyze their findings Ability to work under tight deadlines.